Cost savings in pharmaceutical market research, (Paperback)
Product details
| Management number | 238818998 | Release Date | 2026/07/11 | List Price | US$22.69 | Model Number | 238818998 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
The development of a software programme for the use of patient data by market researchers is described and analysed in detail in the paper 'Cost-saving opportunities in pharmaceutical market research through a software programme in the physician panel'. The focus here is on the German market. A comparison with active recruitment and the IMS Health database shows the recruitment opportunities currently available on the market. The theses put forward are substantiated by interview questionnaires developed and evaluated by the author. However, the main objective is to determine whether market researchers and doctors are interested in and need a software programme. In the further course of the thesis, the programme is developed as an example and named Pharmaceuticals Data Collector and Researcher (PDCR). In addition, the data protection principles are clarified, as well as the possible opportunities and risks of the programme and its cost-saving potential.
- Cost savings in pharmaceutical market research, (Paperback)
- Author: Our Knowledge Publishing
- ISBN: 9786209777325
- Format: Paperback
- Publication Date: 2026-03-08
- Page Count: 72
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | March, 2026 |
| Pages | 72 |
| Subgenre | Industries |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | KS Omniscriptum Publishing |
| Original languages | English |
| Language | English |
| Edu focus | General |
| Educational level | General |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.00 x 0.17 x 9.00 in |
| Assembled product weight | 0.24 lb |
| Bisac subject heading | Business & Economics |
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